sexta-feira, 3 de março de 2017

How to Start an Etsy Shop - 10 Things You Need to Know

Do you want to open a EtsyShop? There are a few things that you need to know.

When I opened My Etsy Shop in August 2015 I didn't know anything about having an online business. In matter of fact, I remember myself to open the google and write "How to start an Etsy Shop" and I should tell you that I found lots of things. Some of them were very useful, but others were just a waste of my precious time.

Hand Painted Henna Tambourine

There is a thing called learning curve on Etsy and I'm still learning everyday.

But let's go strait to the point: What we all want to know is how to be successful on Etsy and do the right things, since the beggining.

Today I'm gonna reveal my best tips to you.

Do Your Research

Make a quick search on Etsy triyng to find smilar products. Check their prices, their photos and descriptions. Are they selling? What is the differentiating factor in your product? Would your items meet a need? Do you know your product? Have you tested it? It fulfills what it proposes? If you know all the answers to these questions, maybe your are ready to start.

But most important: If you were entering into a store and see your product, you would buy it? If your answer is "Yes", you are ready to start. If your answer is "No", you should test your product again and improve it before starts to sell it to someone else.

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Choose Your Shop Name

Try to choose a name that reflects your concept, not just a product. There are 1.7 milions of active sellers on Etsy. What makes you different? Think about a name that can be easly related with your brand, your image and your special concept.

Select the Payment Methods

Most of the people buy by impulse. If you give them all the possibilities that you can, it can lead you to a sale easier. Acepting Credit/debit cards, PayPal and Etsy gift cards is mandatory.

Cover Photo

The Cover photo is the first image that your potential buyers will see. Choose wisely. You can share a photo that reflects your technique or simply introduce your shop and give some valuable informations to the visitors, by combining images with text.

Shop Title

The shop title is a very short resume of your business. Once again, choose your words carefully, as they can influenciate a potential buyer to keep looking at your shop.


Your announcement should highlight what your store can offer to people. You main objective is to catch the attention of the visitors and make them feel curious about your work. The announcement can also be used to give important communications to your buyers or link them to your social media profiles.
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About Section

Write about your store. Tell people who you are and let them know about your passion. What made you choose the name of your shop? What kind of techniques do you use? This gives confidence to potential buyers if they know that there is a human being behind the business.


It's very important to have policies at your store for buyers protection and for your own protection. Remember that people don't know you. It's important to customers to be informed about what they can count when buying at your shop.

Listing Your First Items

Having an Etsy Shop is not like listing items at eBay and wait that the sales starts to flow. Your Etsy Shop will require your compromise, even more than you think. Prepare yourself to work the double or the triple of what you can imagine if you want to succeed.

Take good photos and add 5 photos to each listing. Create great descriptions. Don't forget to describe the measurements of your item. Remember that people are not seeing your items in person and they need to know exactly what they are buying.

Hand Painted Henna Candles


Read about SEO. This is Oh-so-important to do!  I recommend you to use Etsygadget, Etsy Rank or Marmalead. There you can search for terms and check the position of your items on Etsy. Also, you can see suggestions of tags to your items. I used to have 5-10 views per day and since I made some changes I have 70-100 views per day and sometimes more.Try also to use a few two word tags. It really helps. Plus, your tags have to match with your titles.

Plus, don't forget to read the Etsy Seller Handbook. Etsy gives you valuable informations to start your business online.

So, are you ready to start?

Click here to open your shop and we will get both 40 free listings.

Be brave! Put your dreams into reality and enjoy the process.


St Patrick's Day is Almost There

There are only a few days left until St Patrick's Day. In Portugal we don't celebrate this festival. So, I went to search a little more information about this holiday.

The foremost patron saint of Ireland is famous in many countries, such as Ireland, Great Britain, United States, Canada, Argentina, Russia and even in South Korea.

The Christian feast day was made official in the early 17th century and celebrates the heritage and culture of the Irish.

Saint Patrick's Day is celebrated on 17 March. On this day people use green and go to the streets. There are parades and festivals while they wear shamrocks while they dance. Cultural organizations, voluntary associations, the military and so are the most common participants.

Saint Patrick's Day parade

It is said that Saint Patrick's used the shamrock, to explain the Holy Trinity to the pagan Irish. So, the shamrock was sacred for them.

Ireland has the custom of "drowning the shamrock". So, when the parades end people put a shamrock at the bottom of a cup. Then, they fill the cup with whiskey, beer or cider and make a toast to St Patrick and to those presents.

In Great Britain, Queen Elizabeth used to present bowls of shamrock flown over to members of the Irish Guards (So lovely!). The Irish Guards still wear shamrocks on this special day.

St Patrick's Day it's not a legal holiday in the United States but is recognised and observed throughout the country as a celebration of Irish culture. On this day people use green colors and go on parades. The religious aspect of the festival is also noticed.

Saint Patrick's Day parade
Every year in Canada occours one of the longest running St Patrick's Day parades in Montreal. The yearly celebration is organised by the United Irish Societies of Montreal since 1929.

Argentina don't stay behind and every year a party is held in Buenos Aires at the downtown street of Reconquista.

Russia started to celebrate this festival in 1992. A military-style parade is held in collaboration with the Moscow government and the Irish embassy in Moscow.

At Seoul, the capital of South Korea, the Irish Association of Korea celebrates Saint Patrick's Day since 1976.

St Patrick's Day candles by Filomena's Mehendi

May your blessings outnumber the shamrocks that grow. And may trouble avoid you wherever you go.

Happy Saint Patrick's Day!

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